Profiles of more than 100 real-world HHA marketing triumphs proven to spur innovation, supercharge marketing staff effectiveness, and reap big increases in referrals and admissions. Complete with 14 ready-to-use tools, marketing and referral benchmarks, and exclusive home care-specific survey results.
Are hospitals and other agencies beating you in the race for referrals?
LEARN NEW AND CREATIVE MARKETING APPROACHES TO GAIN MARKETSHARE!
Now tap a treasure-drove rich with ways to spur innovation, light a fire under marketing staff, employ new tools, and benchmark your efforts with...
The Ultimate Guide to Home Health Marketing and Referrals
Inside you'll find more than 100 profiles of real-world, proven HHA referral-boosting practices in sections to:
Recondition the team
Win Over Referral Sources
Sell Your Specialty
Leverage Your Outcomes
Power-up Patient & Referral Satisfaction
Fashion Relationships with Hospitals
Capitalize on Out-of-the-box ideas
Comply with Regs and Rulings
Plus, see immediate improvement in your own agency with 14 ready-to-use tools including:
Home health marketing director sample job description
Sample community referral form
Sample preferred provider membership application
Sample HHA wallet card
and 10 more time-saving tools to add to your marketing arsenal.
BONUS: Practical tips and strategies from some of the top marketing experts and attorneys in the industry found in 12 guest columns.
This powerful, practical guidebook complete with proven bottom-line-boosting best practices of real HHA administrators, CEOs, and marketing directors, expert-advisor columns, and industry-specific benchmarks and exclusive survey results is a must-have!
